Marketing | Undergraduate
The Marketing Program, which offers a Bachelor of Business Administration degree, gives the student the breadth of exposure to and depth of immersion in Marketing needed to understand how for-profit and non-profit organizations need to operate successfully and be productive and efficient in a market-oriented economy.
The course-work offered at both the undergraduate and graduate levels:
- Are constantly updated to be current with where the best in the field of marketing is at any given point in time.
- Cover the broad scope of the field of marketing, including its major subspecialties.
- Go into considerable depth in each of these sub-specialties so as to thoroughly prepare our students to operate successfully in the field of marketing once they graduate from our programs.